Cumberland Farms

With over 600 locations, Cumberland Farms is one of the largest privately-held convenience store chains in the country. Through a partnership with ResultStack, they maintain their industry leadership with an innovative mobile app called SmartPay. The app allows customers to activate a fuel pump and earn 10¢ off per gallon, pay for in-store items, and earn free stuff all from the convenience of an iOS or Android device.

Problem

Launched in 2013, Cumberland Farms’ loyalty program known as SmartPay had slowly transformed from a card-based program to a mobile app. By 2017, the app’s underlying platform had become less than stable and the user interface was in need of a refresh. Cumberland Farms engaged with ResultStack to transform not only the consumer-facing apps on both platforms, but also re-architect the backend infrastructure and overlay new value-added features to this critical business system, supporting millions of transactions each day.

Project Scope &
Technical Needs

  • Real-time Communication Between All Systems
  • Multiple Hardware and Software Integration Points
  • Scalable Cloud-Architecture Designed to Support a High Volume of Data
  • Android and iOS Apps
  • Customer Support and Marketing Portals
scope & needs

Process

Working closely with Charles Jarrett, Cumberland Farms Chief Information Officer, ResultStack instituted a rapid, highly-iterative process that designed, developed and deployed the third generation of SmartPay over the course of just three months.

In its role as a consultative partner, ResultStack planned, implemented and deployed features and enhancements to increase customer engagement, increase in-store sales and remove friction from the payment process. Through a process of rapid prototyping, testing and deployment, ResultStack was able to deliver an overhaul of the app experience for the occasion of the SmartPay fifth anniversary.

Results

Despite starting with a 2.0 rating and a few hundred reviews, Cumberland Farm’s SmartPay app now enjoys a 4.9 app store rating with over 10,000 reviews. In September 2018, Charles Jarrett was named “Technology Leader of the Year” by Convenience Store News, which cited SmartPay as a leading transformation.

“ResultStack is a very trusted partner of ours at Cumberland Farms … They brought many fresh methods and approaches to the Company and truly sought to understand our business and the challenges we face ... I know I can count on them to uphold standards and deliver on promises. We have leveraged their expertise in re-architecting and envisioning our mobile application with phenomenal results.”

Charles Jarrett

CIO

Cumberland Farms