With over 600 locations, Cumberland Farms is one of the largest privately-held convenience store chains in the country.
Cumberland Farms’ loyalty program known as SmartPay had slowly transformed from a card-based program to a mobile app, but by 2017, the app’s underlying platform had become unstable and the UI was in need of a refresh. Cumberland Farms engaged with ResultStack to transform not only the consumer-facing apps on both platforms, but also re-architect the backend infrastructure and overlay new value-added features to this critical business system, supporting millions of transactions each day.
Working closely with Charles Jarrett, Cumberland Farms Chief Information Officer, ResultStack instituted a rapid, highly-iterative process that designed, developed and deployed the third generation of SmartPay over the course of just three months. In its role as a consultative partner, ResultStack planned, implemented and deployed features and enhancements to increase customer engagement, increase in-store sales and remove friction from the payment process. Through a process of rapid prototyping, testing and deployment, ResultStack was able to deliver an overhaul of the app experience for the occasion of the SmartPay fifth anniversary.
Despite starting with a 2.0 rating and a few hundred reviews, Cumberland Farm’s SmartPay app now enjoys a 4.9 app store rating with over 10,000 reviews. In September 2018, Charles Jarrett was named “Technology Leader of the Year” by Convenience Store News, which cited SmartPay as a leading transformation.
Real-time Communication Between All Systems
Multiple Hardware and Software Integration Points
Scalable Cloud-Architecture Designed to Support a High Volume of Data
Android and iOS Apps
Customer Support and Marketing Portals
Custom software and world-class apps that deliver strong ROI and delighted users.
